Commission-only Meta ads for painting and home-service operators. Every appointment phone-qualified before it hits your calendar.
30 minutes. No fee. No pressure.
You've tried one or both. Pay-per-lead platforms resell the same form-fill to multiple contractors. Retainer agencies collect a flat fee and disappear into a dashboard. Both get paid whether your phone rings or not. That's not a bad-agency problem. It's structural.
Pay-per-show flips the financial incentives. We carry the risk, you carry none of it, and seven years of running it this way is the proof the model holds.
We didn't pick commission-only because it sounded good. We picked it because every other model pays the agency whether the work works or not — and that structure breeds mediocrity. Seven years in, we've watched generalist agencies rotate out, retainer shops collect through bad quarters, and per-lead platforms resell the same form-fill multiple times. None of that is a bad-agency problem. It's the math of how they get paid. We built around the opposite math, and the model is still standing.
Commission-only doesn't make you elite. It executes you if you're not.
Most contractors hit a ceiling on Meta because they missed one of these. We've watched it for seven years. Each is below.
A retainer agency gets paid whether your campaigns work or fail. A mediocre one can limp along for years on a roster of clients who never see results. The agency survives. The client doesn't. That's the entire industry's default math.
Commission-only is the opposite. If the campaigns don't produce qualified appointments that show, the operator doesn't get paid. The model only survives when it works for both sides. A commission-only operator who isn't good enough doesn't survive — the model executes them.
So a commission-only agency that's lasted seven years with 98% client retention isn't living proof of marketing skill. It's living proof of the only thing that matters here: the model only allowed it to exist because it worked. We've run it for seven years. A bad agency couldn't survive one.
The contractor who books the most jobs isn't the one with the most leads. He's the one whose phone rings within three minutes of a form-fill — before the prospect has called three competitors.
A lead contacted in three minutes is a different lead than one contacted three hours later. By the next morning, it's effectively dead. Most agencies and lead platforms work them in queues anyway.
We don't queue. Every inbound is contacted by phone inside three minutes, then qualified against three things — service area, decision-maker, actively seeking the service — before anything gets booked on your calendar. If any of the three can't be confirmed, the appointment isn't booked. You don't see it. You don't pay for it.
Meta doesn't care what industry you're in — but the campaigns do. The hooks that work for a cabinet refinish don't work for a kitchen remodel. The seasonality of painting doesn't apply to flooring. The qualification questions for an epoxy job aren't the same as for a bath remodel.
Seven years exclusively in painting and home-service trades means the creative, targeting, qualification, and seasonality were all built from the inside. Not adapted from a dentist account. Not extrapolated from a pool installer. Built from running real money through real painting accounts, market after market, season after season.
Generalists figure it out as they go. We figured it out years ago and keep refining it. That's not a small difference — it's the one that matters once campaigns are live.
You know how this works. Want to figure it out yourself — or have us run it?
There's nothing clever about this. Commission-only Meta ads — paid per qualified appointment that shows. The math is below.
$1,500/month minimum. Paid by you, directly to Meta. We never touch the spend.
We build the campaigns. Every lead is contacted by phone within three minutes and qualified against three criteria. Only confirmed appointments land on your calendar.
~$85 average across the book. $95–$200 per appointment, set by vertical and contract length. Nothing owed until one shows.
We cap the roster at 30–50 active clients. We qualify hard before we take anyone on. We only say yes to operators we know we can win for. The selectivity is the point — it's how we can afford to carry the risk you'd otherwise carry yourself.
30 minutes. No fee. No pressure.
You already know how the money works — you don't pay until an appointment shows. Below are the other three commitments we make in writing, on the things you actually have to trust an agency about.
Your Meta ad account, Facebook page, audiences, creative, and data stay yours. When the engagement ends, you walk away with all of it. No migration, no rebuild, no lock-in.
The person on your strategy call is the person building and running your campaigns. No account-manager relay. No offshore handoff. No junior buyer in the back room.
Every inbound contacted by phone within three minutes. If we can't reach them on the first attempt, we keep going across phone and text for up to 30 days.
"I have nothing but good things to say about Jake and his team. If you just follow their suggestions and lean in and grow as much as you possibly can — it worked for us."
"We've never seen these results with the past companies that we've worked with. It's not even comparable to anything else."
"Every campaign is catered to us — our wants, our needs, and where we're looking to go with our company."
"If you want an amazing opportunity to have somebody that genuinely cares about your business almost as much — or maybe more than you at times — Jacob's the guy."
"We've been forced to scale. It's ridiculous how much we've grown."
That cap is intentional — it's how we maintain the standards that make commission-only viable. Before you book 30 minutes with us, here are the four questions worth asking yourself.
30 minutes. No fee. No pressure.
30 minutes with the person who'd actually run your account. Strategy and an honest read on your current marketing — no pitch. If we're a fit, we'll walk you through what working together looks like. If not, you'll know what to do instead.
If you're on the fence, the fence is costing you. You can't scale an ad you can't identify — and right now your best one is buried in a report you've never seen. While you weigh it, the contractors who already know their numbers are compounding. Every week.
The call is 30 minutes. It's free. Worst case: you get a straight read on your current marketing from someone who's run this exclusively in painting and home-service trades for seven years. Best case: you find out exactly why your leads aren't converting — and what it would take to fix that this month.
The button is above. The call is free. The only thing between you and a clear read is 30 minutes.